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Crypto

SEO and link building services that lift crypto site rankings

Crypto brands face scepticism from journalists and search engines alike, so our SEO and link building services start with a real story. Data studies and expert commentary become genuine news - earning authoritative, editorially placed links for exchanges, wallets and Web3 projects.

Get a free strategy call

Tell us about your site and we will come back within one working day.

No obligation. We only work with legitimate, accountable projects.

Where our campaigns have been featured

Services we offer

What we do for crypto brands

Real stories pitched to named journalists, in a sector where nearly everyone else is buying placements.

Link building

Editorial links from publications with genuine readership, aimed at your homepage and core product pages. Anything resembling a network gets turned down before it reaches you.

Digital PR

Angles built for financial and technology desks and pitched to journalists individually. The coverage lands first and the link sits inside it.

Data-led studies

Original research and on-chain analysis packaged for newsrooms. Data gives a journalist something to report rather than promote, which is what clears the scepticism barrier.

Expert commentary

Your founders and analysts positioned as quotable sources on market movements and regulation. The result is coverage inside stories you never had to pitch for.

Reactive PR

Comment delivered within the hour when a regulatory decision lands. That speed decides whether you are quoted or missed entirely.

Tracking & reporting

Every placement mapped, with live links, syndication, rel attributes and anchor text. Coverage can be read against ranking movement instead of guessed at.

The challenge

Trust is the scarcest asset in crypto

Crypto carries reputational baggage most sectors never have to overcome. A publication needs a reason to attach its name to your project.

The tactics circulating in the category make that harder rather than easier. Paid placements and mass guest posting leave the exact footprint Google has spent a decade learning to discount.

A profile built that way is fragile by design. One update reprices the lot.

Get a free strategy call
YMYL
Financial products face elevated trust and accuracy standards
Paid links
The category default, and the easiest footprint to detect
Earned
Genuine editorial coverage stays scarce, which is what makes it worth having
How we approach it

Three things crypto brands need first

01

Legitimacy signals

Coverage in mainstream and financial press establishing that an accountable business runs this project. Nothing differentiates faster in the category.

02

A clean profile

Earned editorial links only. Where paid placement is the norm, a clean profile becomes a competitive advantage rather than a constraint.

03

Entity building

Consistent brand, founder and product signals so search engines can resolve who you are and connect you to the topics you intend to own.

Pricing

One process, three levels of story

Every tier runs the same campaign: one story, fully produced, with full outreach and a blog post for your site. What changes is the profile of the asset behind it.

Championship

Retired professionals - solid career, genuine sports credibility

From £2,500
per campaign / month
The player
Retired professional footballers and athletes who had solid careers at club level - credible, verifiable and genuinely newsworthy to a sports desk. Think Premier League and Championship journeymen, normally perfect for regional and fan site coverage.
Examples
Colin Hendry Perry Groves Terry Butcher
Process
one interview · full outreach · blog post included - identical across all tiers
  • 1 player interview per campaign
  • Full outreach to player career relevant publications
  • One interview, fully produced and edited
  • Blog post delivered for client publication
  • Monthly placement report with live links
  • Anchor text & rel attribute audit on every link
  • Reactive PR & newsjacking angles
Start with Championship
Champions League

Retired professionals - decorated career, household name, national coverage

From £4,500
per campaign / month
The player
Retired professionals who had decorated careers at top Premier League, Champions League or international level - household names whose stories national desks actively want to run. The kind of player that gets a journalist to reply same day.
Examples
Emile Heskey John Barnes Louis Saha
Process
one interview · full outreach · blog post included - identical across all tiers
  • 1 player interview per campaign
  • Full outreach to multiple top tier national, regional, broadcast & syndicated media
  • One interview, fully produced and edited
  • Blog post delivered for client publication
  • Monthly placement report with live links
  • Anchor text & rel attribute audit on every link
  • Priority reactive coverage during key events
Go Champions League

Crypto campaigns run on data-led studies and expert commentary rather than interviews. The process and the pricing do not change.

Why it matters

Crypto brands are ranked on credibility, not content

Two exchanges publish the same guides. The one that ranks is the one search engines can verify through coverage from sources they already trust.

We will not sell you sponsored placements. They are the cheapest links in crypto and the shortest-lived, and in a YMYL category a weak profile works against you rather than sitting neutral.

We built this process as an iGaming SEO agency first, in a vertical with even less tolerance for shortcuts. Brokers chase an overlapping audience, covered under our forex SEO services, and CBD brands face the same advertising restrictions described in our CBD SEO work.

See our case studies →
  • YMYL threshold Financial products must clear elevated trust requirements before they rank for commercial terms.
  • Update resilience Earned links survive the updates that routinely wipe out paid crypto placements.
  • Entity clarity Repeated coverage teaches search engines to treat your brand as a known entity.

Credibility separates the projects that rank

We will review your profile against the projects outranking you and give you a straight read on the gap.