About us

Editorial standards in a sector that needed them

BylineCoverage was built on a simple belief: iGaming sites deserve digital PR that's as rigorous as the journalism it earns coverage from.

2025

Founded

450+

Links earned in 2026

100%

Editorially earned

Our story

Built because iGaming link building was broken

We started BylineCoverage in 2025 because too much "link building" in gambling was just dressed-up link buying - fragile, risky, and a liability waiting for the next core update.

Our approach is the opposite. We come from newsrooms and performance SEO teams, and we only earn links the way Google actually wants them earned: through genuine, newsworthy stories that journalists choose to publish. Player interviews are our signature - real people, real angles, real coverage.

The result is a backlink profile that compounds in value and survives the algorithm changes that wipe out shortcut tactics. It's why our iGaming SEO services are built entirely on earned editorial coverage - never bought placements.

Editorial-first Every story we pitch has to pass a real editorial standard. If a journalist wouldn't run it unpaid, we don't pitch it.
iGaming only We work exclusively in gambling. That means better publisher relationships, sharper angles, and no learning curve on every brief.
Licensed sites only We only work with properly licensed operators and affiliates. No grey market, no shortcuts.
Measured against rankings Every campaign is tracked against the metrics that matter - the number of links, new referring domains and ranking movement on priority pages.

Editorial standards in a sector that needed them

Built because iGaming link building was broken

PR strategists & SEO obsessives

Let's build something that lasts