CBD

SEO and link building services that move CBD brand rankings

Our SEO and link building services are built for CBD and wellness brands shut out of paid advertising. We turn athlete interviews and data into genuine news - earning authoritative, editorially placed links for CBD brands, retailers and marketplaces.

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Tell us about your site and we will come back within one working day.

No obligation. We only work with compliant, properly registered brands.

Where our campaigns have been featured

Services we offer

What we do for CBD brands

Credibility decides who ranks in CBD. Everything below exists to earn it.

Link building

Editorial links from publications with real readership, pointed at your homepage and the pages that convert. We turn down anything that leaves a network footprint, because that footprint is the first thing an update discounts.

Digital PR

Stories built for the journalists who cover wellness and consumer health, pitched to them by name. The coverage comes first and the link is earned inside it.

Compliance-aware storytelling

Every angle is checked against ASA and FSA expectations before it leaves the building. A placement that attracts a regulatory complaint costs more than it earns.

Athlete recovery angles

Retired professional athletes talking about recovery, sleep and life after sport hand a journalist a human story that reaches national lifestyle desks without touching a medical claim.

Reactive PR

Expert comment ready the day regulation shifts or a CBD story breaks. Speed decides whether you appear in the Tier 1 piece or the follow-up nobody links to.

Tracking & reporting

Every placement mapped, with live links, syndication, rel attributes and anchor text. Coverage can be read against ranking movement instead of guessed at.

The challenge

The channel you need most is the one judged hardest

CBD brands cannot buy their way into this market. The ad platforms closed that door years ago and none of them have reopened it.

Organic search absorbs the difference. It is also where Google applies its YMYL standard, because anything touching health falls inside that remit.

Search engines want corroboration from sources they already trust before they will rank a wellness brand for commercial terms. Your own content cannot supply that. A national feature can.

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YMYL
Health-adjacent content faces Google’s highest trust threshold
Paid ads
Banned on Google Ads and restricted across every major social platform
Organic
Carries acquisition on its own once paid is closed
How we approach it

Three things CBD brands need first

01

Brand legitimacy

Coverage in outlets a customer or a regulator would recognise. That is what separates an established CBD brand from the hundreds that look disposable.

02

Claim-safe angles

Newsworthy without being medical. Founder stories, recovery narratives and research commentary all clear that bar comfortably.

03

Consistent referring domains

A steady monthly flow of new linking domains, building a profile that reads as earned because that is exactly what it is.

Pricing

One process, three levels of story

Every tier runs the same campaign: one story, fully produced, with full outreach and a blog post for your site. What changes is the profile of the asset behind it.

Championship

Retired professionals - solid career, genuine sports credibility

From £2,500
per campaign / month
The player
Retired professional footballers and athletes who had solid careers at club level - credible, verifiable and genuinely newsworthy to a sports desk. Think Premier League and Championship journeymen, normally perfect for regional and fan site coverage.
Examples
Colin Hendry Perry Groves Terry Butcher
Process
one interview · full outreach · blog post included - identical across all tiers
  • 1 player interview per campaign
  • Full outreach to player career relevant publications
  • One interview, fully produced and edited
  • Blog post delivered for client publication
  • Monthly placement report with live links
  • Anchor text & rel attribute audit on every link
  • Reactive PR & newsjacking angles
Start with Championship
Champions League

Retired professionals - decorated career, household name, national coverage

From £4,500
per campaign / month
The player
Retired professionals who had decorated careers at top Premier League, Champions League or international level - household names whose stories national desks actively want to run. The kind of player that gets a journalist to reply same day.
Examples
Emile Heskey John Barnes Louis Saha
Process
one interview · full outreach · blog post included - identical across all tiers
  • 1 player interview per campaign
  • Full outreach to multiple top tier national, regional, broadcast & syndicated media
  • One interview, fully produced and edited
  • Blog post delivered for client publication
  • Monthly placement report with live links
  • Anchor text & rel attribute audit on every link
  • Priority reactive coverage during key events
Go Champions League

CBD campaigns are built around retired professional athletes talking about recovery and life after sport, which is a claim-safe route into national and lifestyle coverage.

Why it matters

Trust is the ranking factor in a category Google examines this closely

CBD brands do not compete on content volume. They compete on whether a search engine believes an accountable business sits behind the claims.

Editorial coverage from recognised publishers is the clearest signal available that one does. It is also the hardest thing on this page for a competitor to copy: anyone can publish another guide to CBD oil, and almost nobody earns a national feature.

The method was built in gambling, the hardest YMYL vertical there is, and our iGaming SEO services still run on it. Crypto brands hit the same wall on the ad platforms, which is why crypto SEO follows a closely matched playbook.

See our case studies →
  • YMYL trust signals Editorial coverage is the strongest legitimacy signal available in a health-adjacent category.
  • Channel resilience With paid closed to you, organic authority stops being a growth lever and becomes the business model.
  • Competitor moat Earned national coverage takes months to replicate and cannot be bought at any price.

Your competitors are earning coverage you are not

We will benchmark your link profile against the brands ranking above you and tell you what closing that gap actually takes.