Built for insurers and brokers taking on the comparison giants, our SEO and link building services rely on stories national desks want to run. We turn consumer data and expert comment into genuine news - earning authoritative, editorially placed links for insurance brands of every size.
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Where our campaigns have been featured
Coverage and links that build the consumer trust this category demands before it will rank you.
Editorial links from national and consumer publications, aimed at your homepage and the product pages that carry commercial intent.
Stories pitched to money and consumer desks by name, built on something a journalist would run without being paid to.
Original research on claims, premiums and consumer behaviour. Insurance data is genuinely newsworthy, which makes it the most dependable route into national coverage.
Your underwriters and specialists quoted on cost-of-living, claims and regulatory stories journalists are already writing.
Comment ready when premiums move or a regulator reports. The provider who answers first shapes how the story reads.
Every placement mapped, with live links, syndication, rel attributes and anchor text. Coverage can be read against ranking movement instead of guessed at.
Insurance search is dominated by a small group of comparison brands with decades of accumulated links and marketing budgets to match.
Trust is the one thing they cannot lock up. Insurance sits squarely inside YMYL, and search engines want strong third-party signals before ranking any provider for terms where a bad decision costs a customer real money.
Earned coverage builds those signals faster than anything else available to you.
Get a free strategy callCoverage in national and consumer press establishing you as a credible provider rather than another quote form.
Claims and pricing data turned into stories national desks want to run, earning links that comparison content will never attract.
Consistent organisation signals so search engines recognise you as an established provider in a crowded category.
Every tier runs the same campaign: one story, fully produced, with full outreach and a blog post for your site. What changes is the profile of the asset behind it.
Retired professionals - solid career, genuine sports credibility
Volume is uncapped, but lower-profile players earn mostly local and regional coverage. Reliable for building a steady, clean link profile.
Retired professionals - recognised career, name a journalist knows
Volume is uncapped. Recognisable names attract stronger national and vertical coverage, usually from higher traffic domains with a good chance of syndication.
Retired professionals - decorated career, household name, national coverage
Volume is uncapped. Marquee players produce demonstrably higher-authority links - national press, broadcast and syndicated coverage that competitors cannot easily replicate.
Insurance campaigns run on consumer data studies and expert comment rather than interviews. The process and the pricing stay the same.
The incumbents hold a link advantage no content programme closes on its own. Their weakness is that they are rarely newsworthy.
One strong data story on claims or premiums earns coverage across national and regional press inside a week. Building the same profile through content alone takes years.
Everything here was developed through years of iGaming SEO, where regulators and search engines apply pressure at the same time. Lenders and investment platforms face the closest version of your problem, which we tackle as a finance SEO agency.
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