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Finance

SEO and link building services that raise finance brand rankings

Lenders, banks and investment platforms sit in Google's most scrutinised category, and our SEO and link building services are designed for exactly that pressure. Financial data and expert commentary become genuine news - earning authoritative, editorially placed links for finance brands.

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No obligation. We only work with regulated financial businesses.

Where our campaigns have been featured

Services we offer

What we do for finance service companies

Authority built through genuine financial and consumer coverage, in the category search engines examine most closely.

Link building

Editorial links from financial and national publications, aimed at your homepage and the pages that carry commercial intent.

Digital PR

Angles pitched to money desks by name, built to clear an editor’s news judgement and a compliance read at the same time.

Financial data studies

Original research on borrowing, saving and spending behaviour, built for national money desks. Data is the most dependable route into serious financial coverage.

Expert commentary

Your specialists placed as named sources on rates, regulation and cost-of-living stories already in progress.

Reactive PR

Comment filed the same day a rate decision lands. Journalists close those pieces within hours of the announcement.

Tracking & reporting

Every placement mapped, with live links, syndication, rel attributes and anchor text. Coverage can be read against ranking movement instead of guessed at.

The challenge

The most scrutinised queries in search

Money queries are the original YMYL category. Search engines hold them to the highest standard they apply anywhere, because ranking an untrustworthy result causes real financial harm to somebody.

Content volume does not clear that bar.

Established institutions arrive with decades of brand equity and press coverage behind them. Newer platforms have to build the equivalent signal deliberately, through coverage that demonstrates the business is real, accountable and worth citing.

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YMYL
The original category, held to the strictest standards in search
Incumbents
Institutions carry decades of accumulated authority
Earned
Editorial coverage is the fastest route to the same signal
How we approach it

Three things finance brands need first

01

Institutional credibility

Coverage in publications a customer or regulator would recognise, establishing that an accountable business sits behind the product.

02

Compliance-aware angles

Stories that earn coverage without drifting into regulated advice, so a placement never turns into a compliance problem.

03

Topical authority

Signals that connect your brand to the money topics you intend to own, so search engines can place you with confidence.

Pricing

One Digital PR process, three levels of story

Every tier runs the same campaign: one story, fully produced, with full outreach and a blog post for your site. What changes is the profile of the asset behind it.

Championship

Retired professionals - solid career, genuine sports credibility

From £2,500
per campaign / month
The player
Retired professional footballers and athletes who had solid careers at club level - credible, verifiable and genuinely newsworthy to a sports desk. Think Premier League and Championship journeymen, normally perfect for regional and fan site coverage.
Examples
Colin Hendry Perry Groves Terry Butcher
Process
one interview · full outreach · blog post included - identical across all tiers
  • 1 player interview per campaign
  • Full outreach to player career relevant publications
  • One interview, fully produced and edited
  • Blog post delivered for client publication
  • Monthly placement report with live links
  • Anchor text & rel attribute audit on every link
  • Reactive PR & newsjacking angles
Start with Championship
Champions League

Retired professionals - decorated career, household name, national coverage

From £4,500
per campaign / month
The player
Retired professionals who had decorated careers at top Premier League, Champions League or international level - household names whose stories national desks actively want to run. The kind of player that gets a journalist to reply same day.
Examples
Emile Heskey John Barnes Louis Saha
Process
one interview · full outreach · blog post included - identical across all tiers
  • 1 player interview per campaign
  • Full outreach to multiple top tier national, regional, broadcast & syndicated media
  • One interview, fully produced and edited
  • Blog post delivered for client publication
  • Monthly placement report with live links
  • Anchor text & rel attribute audit on every link
  • Priority reactive coverage during key events
Go Champions League

Finance campaigns run on data studies and expert commentary rather than interviews. The process and the pricing stay the same.

Why it matters

In YMYL finance, authority is the entry ticket

Search engines will not rank a money page they cannot corroborate, however strong the content on it is. Third-party editorial coverage supplies that corroboration.

It compounds as well. Every earned placement makes the next pitch land more easily, because journalists check whether a brand has been covered credibly before they commit to it.

We developed this approach as an iGaming SEO agency, in a sector where one weak link draws regulatory attention as well as a ranking drop. Brokers and insurers carry the same YMYL burden, and our forex SEO and insurance SEO services show how it adapts to each.

See our case studies →
  • Highest trust threshold Money queries face the strictest standards search engines apply anywhere.
  • Compounding authority Each placement makes the next pitch easier to land.
  • Update resilience Editorial links are what core updates reward rather than devalue.

Authority is the entry ticket. We build yours.

We will review where your profile sits against the brands outranking you and what competing actually requires.