Home/Pricing

One process, three levels of player

Every tier is the same campaign: one player, one interview, one blog post, full outreach. The only thing that changes is the calibre of the player - and that changes everything.

Championship

Retired professionals - solid career, genuine sports credibility

From £2,500
per campaign / month
The player
Retired professional footballers and athletes who had solid careers at club level - credible, verifiable and genuinely newsworthy to a sports desk. Think Premier League and Championship journeymen, normally perfect for regional and fan site coverage.
Examples
Colin Hendry Perry Groves Terry Butcher
Process
1 interview · full outreach · blog post included — identical across all tiers
  • 1 player interview per campaign
  • Full outreach to player career relevant publications
  • One interview, fully produced and edited
  • Blog post delivered for client publication
  • Monthly placement report with live links
  • Anchor text & rel attribute audit on every link
  • Reactive PR & newsjacking angles
Start with Championship
Champions League

Retired professionals - decorated career, household name, national coverage

From £4,500
per campaign / month
The player
Retired professionals who had decorated careers at top Premier League, Champions League or international level - household names whose stories national desks actively want to run. The kind of player that gets a journalist to reply same day.
Examples
Emile Heskey John Barnes Louis Saha
Process
1 interview · full outreach · blog post included — identical across all tiers
  • 1 player interview per campaign
  • Full outreach to multiple top tier national, regional, broadcast & syndicated media
  • One interview, fully produced and edited
  • Blog post delivered for client publication
  • Monthly placement report with live links
  • Anchor text & rel attribute audit on every link
  • Priority reactive coverage during key events
Go Champions League

All players are retired professionals - the tier determines their career level. Every campaign is one player, one interview, full outreach, and a blog post for your site. Whichever tier you choose, the approach to link building for iGaming sites is identical - only the calibre of the player changes.

Exclusive · Ambassador Package

Put a Premier League name on your masthead

Our flagship offering. We set you up with four interviews every month from a Premier League level player who appears as a credited author on your website — giving you a standalone column authored by a reputable name. We handle all the outreach and conduct all four interviews each month, every month.

  • 4 interviews per month from a Premier League level player
  • Player appears as a named author on your site
  • Your own standalone column, authored by a recognisable name
  • We outreach and conduct all four interviews each month
  • 3-month minimum contract
£7,000 per month
3-month minimum · exclusive
Enquire about Ambassador
Pricing FAQs

Common questions

Why is link volume "uncapped" rather than a fixed number?+
Because forcing a fixed quota encourages low-quality placements to hit a target. We focus on earning every link a genuine story can justify. Stronger stories simply earn more - so we never cap the upside.
Why do higher tiers produce better results if volume is unlimited on all of them?+
The difference is authority, not quantity. A higher-profile player interview is more newsworthy, so it lands on higher-authority publications and gets syndicated further. Those links are worth far more and far harder for competitors to replicate.
Are campaigns billed monthly or one-off?+
Most clients run monthly campaigns for compounding momentum, but we also deliver one-off launch or recovery campaigns. Pricing shown is the per-campaign starting point - we will scope your exact programme on a call.
Can I move between tiers?+
Yes. Many clients start on a lower tier to prove the model, then scale once they see rankings move.

Not sure which tier fits?

Tell us your goals and we'll recommend the right starting point — no pressure, no obligation.