Every campaign is measured against rankings, referring domains and link equity. Real programmes, real metrics. Here's what earned coverage does when you approach link building for iGaming sites as journalism rather than a transaction.
An eight-month programme of weekly player interviews with two retired Golden Boot-winning footballers pushed a sports betting affiliate to position one for terms including "betting sites" and "best betting sites" — sustaining that ranking through consistent link velocity of 60+ placements per month from national and regional press.
A single campaign built around one ex-Premier League footballer secured placements in Hull Live, the Liverpool Echo and the Sunderland Echo - pushing the client's homepage into the top five for their exact match branded keywords and lifting rankings across all operator bonus terms.
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