Every campaign is measured against rankings, referring domains and link equity. Real programmes, real metrics. Here's what earned coverage does when iGaming SEO is treated as journalism rather than a transaction.
An eight-month programme of weekly player interviews with two retired Golden Boot-winning footballers pushed a sports betting affiliate to position one for terms including "betting sites" and "best betting sites" — sustaining that ranking through consistent link velocity of 60+ placements per month from national and regional press.
A single campaign built around one ex-Premier League footballer secured placements in Hull Live, the Liverpool Echo and the Sunderland Echo - pushing the client's homepage into the top five for their exact match branded keywords and lifting rankings across all operator bonus terms.
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