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Affiliates

SEO & Digital PR for iGaming affiliates

Is your iGaming comparison and review site struggling to gain organic rankings or hold them? Let us help with your SEO - we build the links that get your most valuable pages onto page one and keep them there.

+240%
Referring domains, one client
80%
Traffic recovered post-update
40k+
Avg. linking domain traffic
The challenge

Content gets you in the game.
Links win it.

Affiliate SEO is brutal. Dozens of well-funded sites chase the same high-commission terms, and the gap between page one and page two is enormous. Affiliates rarely have a shortage of content - they have a shortage of authority pointing at the right pages.

Our job is to earn high-quality, editorially placed links and channel that equity to the commercial pages that actually convert. It's the same principle behind all our work as an iGaming SEO agency - earn the coverage, and the rankings follow.

Get a free strategy call
186
Editorial links earned in one 3-month campaign
5
Priority terms moved to page one
40k+
Average linking domain UK traffic
How we approach it

Three things that make the difference

01

Newsworthy angles

Player interviews and data studies that give journalists a genuine reason to link.

02

Targeted equity

Every placement is mapped to either your home page or a priority page with a deliberate anchor strategy.

03

Update-proof profile

Only earned editorial links, audited for correct rel attributes. The kind that survive core updates instead of triggering them and that competitors can't easily replicate.

Why it matters

The affiliate sites that rank on page one have one thing in common

They have more authoritative, editorially earned links than the sites below them. Not more content. Not better UX. More trusted links pointing at the right pages.

That's the gap we close. A single campaign with a well-known retired professional can earn 20-30 editorial links from local, regional and national publications - the kind of coverage your competitors are unlikely to replicate quickly.

Running the operator side instead? SEO for casino & sportsbook operators is a different problem - brand trust and entity signals come before commercial page rankings.

See affiliate case studies →
  • Domain-wide authority lift Every homepage or commercial page link raises the authority of your entire domain, not just one URL.
  • Core update resilience Editorially earned links are exactly what Google rewards. They get stronger after updates that punish shortcut tactics.
  • Competitor moat A retired player's interview is not a tactic your competitor can simply copy next month.

Ready to outrank the competition?

Book a strategy call and we'll review your profile against your top competitors — free, no obligation.